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Real estate CRM for property developers
A real estate CRM for property developers brings together a website for each development, which units are available, reserved or sold, buyer follow-up and reservation documents. Meypi Developers, a software studio in the Barcelona metropolitan area, has it ready for new-build developers across Spain, not for resale agencies: it is set up with your brand and paid for with a fee, and if your development is very large or confidential, we custom-build it. We are their technology partner, from the public website to their team’s internal panel. You sell; everything technical is on us, from the day you accept the quote until the last home is sold.
What is a real estate CRM?
A real estate CRM is the program where a property business keeps its contacts and the progress of each sale: who has enquired, which home they are interested in, which viewings they have had and where things stand. Most are designed for agencies selling resale homes one at a time.
A developer sells new builds: the homes in a single development, each available, reserved or sold, with its reservations and documents. Our CRM is built for exactly that.
How do you manage a property development with the system?
This is how an enquirer gets to view a home and reserve it, without anyone having to remember to call or remind them.
The enquiry comes in, the details go out
They ask for information on the development’s website, on a portal or through an ad, and they enter the system with their source and the home they are interested in. If they were already there, no duplicate is created. If they asked about a specific home, its details sheet goes out on its own, as a PDF under your company’s brand, on the same channel.
Assigned automatically
It goes to the agent who already looks after them or, if they are new, to the one whose turn it is by development, working hours, workload and language. A summary tells the agent what they asked for and how it fits; the decision is always theirs.
They pick the viewing time
From the website, your company’s WhatsApp or the link they receive, they see the agent’s available slots at the show flat or the sales office and choose one. The viewing goes into the agent’s schedule on its own, never clashing with another, and shows up in their Google or Outlook calendar.
Confirmation and reminders, on their own
They get the confirmation straight away, then one reminder the day before and another two hours before, under your company’s brand and only on the channel they have agreed to. If they need to change or cancel, they do it on the same channel.
The outcome, in two clicks
At the sales office, the QR code in their confirmation checks them in. Afterwards, the agent records how it went: interested, wants another viewing, wants to reserve, not interested or no-show. Their Today screen shows the day’s viewings, the ones booked on their own and who still needs attention.
Reservation and signature
If they want to reserve, the home is held for a few days and becomes reserved, with the anti-money-laundering file, the contract from your lawyer’s template and a qualified electronic signature. The development’s availability updates itself.
What does the system do?
This is what the CRM does. Each feature is a module: your company turns on the ones it needs.
A website per development
One website per development, with its homes and an enquiry form that feeds the system.
Unit availability
Which homes are available, reserved or sold, always up to date.
Buyer follow-up
Each buyer with their history: what they asked, which home they want and where things stand.
Role-based panel
Management, sales and marketing each see what they need, with permissions, and each buyer’s data is only visible to those who need it.
Lead management
Every incoming contact is logged, assigned to a salesperson and followed until they buy or drop out.
Viewings that book themselves
The enquirer picks a time from the salesperson’s available slots and the viewing goes into their schedule on its own, synced with their calendar, with WhatsApp or email reminders and the outcome recorded.
Reservation, contract and signing
The reservation holds the home for a few days; then come the anti-money-laundering file, the contract from your lawyer’s template, qualified electronic signature and the payment plan, all on the buyer’s record.
Partner agencies
Each agency has its own area and assigned homes, and the system records who brought in each buyer.
Buyer area
Buyers follow construction progress and have their documents, payments and notices in one place.
Events
Open days and presentations with sign-up and QR check-in.
WhatsApp and email
WhatsApp and email conversations are kept on each contact’s record.
Reports and portals
Management sees the funnel, the pace of sales and each salesperson’s and agency’s activity, and homes are published on the property portals with an official integration.
What goes into your system is set out in the proposal, in writing.
Request a demoWhere do conversations with each buyer end up?
Your team’s WhatsApp messages and emails arrive in an inbox under your company’s brand, and each conversation sits next to the contact’s record: which home they are interested in, their viewings and where things stand.
WhatsApp goes through the official channel, with your company’s number, and only with people who have given their permission.
One inbox for the team
WhatsApp and email in one place, with the contact’s record alongside.
Your number and your domain
WhatsApp from your company’s number and email from your domain, set up so it gets delivered.
With permission
Each channel with that person’s consent, and unsubscribes take effect immediately.
Automatic messages
WhatsApp notices go out with approved templates.
How do partner agencies work?
Each agency signs in to its own area and only sees its contacts and the homes you assign to it.
Who brought each buyer is recorded, so authorship is never in dispute, and each agency’s commission is shown for information.
Their own area
Each agency with its login, its contacts and its assigned homes.
Recorded authorship
Who brought each buyer is stored and cannot be changed.
Their viewings and reservations
The agency sees its clients’ viewings and reservations.
Commission for information
Each agency’s commission, visible; the system does not invoice.
And launches and events?
Each event has its places and sign-up from the website or with a QR code. Attendees get their reminder and, at the door, their attendance is recorded with the QR code.
Each QR code on a billboard or at an event keeps track of its people, viewings and sales, so you know which campaign brings in buyers.
Places and sign-up
From the development’s website or by scanning a QR code.
Reminders
To those signed up, before the event.
Check-in at the door
With each attendee’s QR code.
From QR code to sale
Each QR code with its people, viewings and sales.
What does management see?
Management sees everything read-only and approves price changes. Their reports show how each development is doing without having to ask anyone.
The pipeline
By development and by source: who enquires, who views and who reserves.
Homes and their value
Available, reserved and sold, and what they add up to.
Sales pace
How the sale of each development is progressing.
Activity
For each sales agent and each agency.
Campaigns and QR codes
Which campaign and which QR code bring in buyers.
Price history
Every price change, with who made it, when and why.
Who sees what, and where is the data?
Each profile sees its own: management, marketing, each sales agent, the agencies and each buyer. Everyone signs in with a second step, and opening an ID document, changing a price, signing a contract or exporting data asks you to confirm who you are again.
Each company has its own installation, never shared with another. Servers run on our account, included in the fee; if you prefer, on your company’s own.
By profile
Administration, management, marketing, sales agents, agencies and buyers, each with their permissions.
Two-factor authentication
For the team and the agencies; buyers sign in with a one-time code.
Confirming sensitive actions
ID documents, prices, contracts, exports and permissions ask you to identify yourself again.
Access log
Successful and failed sign-ins are recorded, and everyone sees their last sign-in.
Encrypted documents
Reservation documents are stored encrypted and scanned by an antivirus.
Our access, logged
Our technical team only accesses your data with temporary permission that is logged.
Ready-made product or custom-built?
Most of the time, you set up the CRM as it is: with your brand, your developments and your homes, the integrations you use and a fee.
If your development is very large, confidential in its early stages or needs something the product does not include, we custom-build it.
Request a demoThe product, ready
Everything on this page, set up with your brand.
By modules
Agencies, reservations, construction and buyer area, events: you install what you use.
Custom-built
For very large or confidential developments, or ones with their own needs.
Your installation
One per company, with your data kept apart.
How is it set up?
From the demo to your first development selling with the system.
Tell us how you sell
Your developments, your team, the agencies you work with and where your enquiries come from. We show you the CRM in a demo.
Your brand and your developments
We set up your company with your brand, and each development with its homes, unit types and prices.
Your team and their profiles
Each person with their profile and two-factor authentication, and each agency with its area.
Your integrations
Each development’s website, the portals, your team’s WhatsApp and email, their calendars and electronic signature.
Start selling
Your team sells with the system, and the servers and backups are on us, included in the fee.
While the sale runs, the technical side is not your problem: we build it and look after it.
What is the best real estate CRM for a developer?
| CRM for developers | CRM for agencies | |
|---|---|---|
| What it sells | The homes in a new-build development | Resale homes, one at a time |
| Availability | Every home available, reserved or sold, at a glance | One listing per property |
| The website | One website per development, connected to the system | The agency website and property portals |
| How it adapts | To the way you sell | To the program’s way |
When it isn’t worth it
If you sell or let resale homes, an agency CRM is already built for that. Our CRM pays off when you sell new-build developments.
If you need a different kind of program, see custom software development.
Who builds it
Visit aipiter.com
- The panel clients use to manage their website
- Change text and photos
- Released on the App Store in June 2026
- Over 1,700 active exam candidates
- iPhone app
- Released on the App Store
- Local plans and like-minded people in your city
- iPhone app
How much does a real estate CRM cost?
You pay for the set-up and then a fee. These are the factors that move both.
Developments
How many developments and homes the system handles at once.
Modules
Which features you turn on: agencies, reservations with signature, construction and buyer area, events.
Websites
Whether each development has its own website and in how many languages.
Integrations
With property portals, WhatsApp, email, calendars or electronic signature.
Users
Who uses it: the sales team, management or outside partners.
Servers are included in the fee. You get the proposal in writing, with the set-up, the fee and what each one includes.
Request a demoQuestions about CRM for property developers
Does an agency CRM work for a property developer?
Only partly. Of the top nine Google results for «crm inmobiliario» in September 2026, six were aimed only at agencies selling resale homes. A developer needs to see every home in a development as available, reserved or sold, and to keep each buyer’s reservations and documents.
What is the difference between a CRM and an ERP for a developer?
A CRM handles the sale: enquiries, follow-up, reservations and each buyer’s documents. An ERP handles internal management, such as accounting and purchasing. The system we build for developers focuses on sales and does not include accounting.
Does it work for a construction company?
Yes, if it builds and sells its own new builds. It is designed for developers and builders selling their own developments, not for resale agencies.
Can it connect to other programs?
Yes. It connects to the property portals that offer an official integration, to your team’s WhatsApp and email, to their calendars and to qualified electronic signature.
You may also be interested in
- Real estate web design for property developers
A website for each development, with every home’s availability up to date and every enquiry sent to the CRM.
- Aipiter, our business management software
Conversations, customers, scheduling and operations in one system.
- Custom software development
Programs built around your company’s processes.
- What is a real estate CRM and how to choose one
What a real estate CRM is for and what to check before choosing one.
Tell us what you need
What you want to build, by when and with what budget.